ABOUT US
WHO WE ARE
We were founded on December 28, 2009, with a mission to contribute to the furniture industry in a way that is grounded in science, an understanding of human psychology, and innovative engineering. While we are passionate about art and design, we are engineers at our core, constantly exploring the practical value and function of furniture.
We discover new forms and solutions that answer the needs of modern living. Our focus is on the details, for they are the essence of innovation. We apply a scientific methodology to our design process, knowing that wood possesses remarkable technical properties from which entirely new types of products can be engineered. This approach has earned us prestigious innovation awards and two scientific research accolades.
WHAT DOES IT TAKE FOR A PLANK TO BECOME WOOD LINE DESIGN STUDIO FURNITURE
Over 200 hours of design work are required, because our furniture is bespoke, meticulously crafted to perfectly complement your individual taste and the interior it inhabits. Extensive and varied testing is essential to ensure that each piece of furniture delivers lasting satisfaction every time you interact with it. Only the highest quality materials and construction components are sourced, because a sense of security, comfort, and optimal usability is paramount. We require engineers who can discern differences down to fractions of a millimeter, meticulously scrutinizing every detail to achieve absolute perfection. And finally, it requires discerning individuals with an exquisite taste to truly appreciate the culmination of all these efforts.
FURNITURE YOU LIVE WITH
Our style is defined by a fusion of modern technology and traditional craftsmanship, creating an authentic and recognizable aesthetic. This style is elevated by bespoke electronics, custom-engineered for our products and meticulously integrated with the wood by hand. Before launch, every product undergoes a thorough analysis of its function and practicality, followed by at least a year of testing in various interior environments. This rigorous process allows us to refine every detail and ensure a superior user experience.
For over a decade, this philosophy has produced furniture now recognized on the global market. We create pieces that are interactive in character, intuitive in use, and simple in function. The final aesthetic is merely the result of this process, expressed through refined forms and clean visual lines. Our goal is not just for our furniture to be used, but for it to be lived with.
DESIGN MAKES THE WORLD A BETTER PLACE
Design is a universal language that transcends our differences and connects us. Behind every good design are innovative, proven solutions created with the intent to simplify daily life and encourage industries to evolve for the benefit of people and the planet.
This is the mission of our entire team of distinguished experts from various fields. It is why we create products crafted with refined taste, yet tailored to you.
Uroš Janković
Founder & Designer
In today’s sea of supply and demand, with countless products entering the market daily, I believe the ones that truly stand out are those centered on design. The role of design is to make our lives easier, simpler and most importantly, to improve our quality of living.
Good design isn’t always about a striking visual identity; its purpose must always be justified by its simplicity and intuitive use. When I speak of design, I think of a product that achieves peak usability through its function. The resulting aesthetic is merely an outcome of that synergy. If, on top of that, its use is also elegant then, to me, that is the definition of good design.